Last Updated on December 19, 2023 by Morgan Beard
Life Before Occupier:
- Manually tracked leases in Google Drive.
- Difficult to ensure up-to-date lease versions.
- Time consuming to find and report on data.
Life After Occupier:
- All lease data is reliably in one place.
- Occupier empowers strategic expansion.
- It’s easy to answer franchisee lease provisions questions.
- Squeeze established a foundation for scaling 490% in location growth (expanding from 85 – 500).
- Squeeze saves an estimated 20 hours per month on lease management.
- Squeeze now seamlessly collaborates with franchisee operators.
INDUSTRY: Wellness Franchise | LEASES: 85 + | OCCUPIER USERS: 3+
Squeeze Massage is a massage & wellness franchise that is revolutionizing the self-care industry. Founded in 2019, by the masterminds behind Drybar, Squeeze Massage is elevating the traditional massage experience with a movement they call “the feel-good revolution.”
They focus on curating a spa space that can brighten someone’s day. From spacious massage rooms, to aromatherapy stations, and the use of an integrated mobile app — every design detail is guest-centric and tech-enabled. With plans to expand from 85 to 500 locations by 2027, Squeeze Massage implemented real estate lease management platform Occupier to help facilitate their bold growth. Occupier’s lease management software and lease abstraction services have enabled Director of Real Estate, Kathrina Reyes, to easily access essential lease data to inform growth decisions.
Empowering Franchisees with Occupier
As a franchise model, Squeeze Massage leans on Occupier to equip individual franchisees with real estate management and expertise. Kathrina Reyes, the Director of Real Estate & Development, says “I manage the real estate journey of our Squeeze franchisee partners — from site selection to opening shop in conjunction with our partners at SABRE and Sevan Multi-Site Solutions. Our franchisee operators are not real estate or construction experts, so we are empowering their leasing journey with the support of Occupier for lease management.”
In order to quickly answer franchisees’ pressing lease questions around timelines, responsibilities, financials, and issues, Reyes leverages Occupier. “Real estate can be a real heartbreaker. Permitting is a wild card, construction can be a wild card, and unforeseen delays crop up during development. With Occupier I have the ability to support our franchisee operators and answer any lease provisions or critical data questions that they may have.”
Real Estate Expansion Planning
Squeeze Massage has an ambitious goal to open over 500 new locations in the next five years. To inform target markets and build viable expansion plans, Reyes leverages Occupier benchmarking data on average deal terms across different regions.
“As an emerging brand, Occupier has been fundamental to our Squeeze franchisee expansion. Their lease management software is exceptionally user-friendly, customizable, and it plays a pivotal role in assisting with real estate decision-making. Our lease data is available at the click of a button. Whether I need a quick glance at lease financials, or to grab the rent commencement date to help inform a construction timeline decision, or even if I want to check a tenant vs landlord responsibility — I’m able to do so in a centralized, reliable place with Occupier.”
Reyes models rent, operating expenses, and construction costs to determine expansion feasibility and profitability per location. With key performance indicators anchored in accurate data, Squeeze can provide advisory real estate support to franchisees and strategically grow its physical footprint.
Lease Abstraction & Data Centralization
According to Reyes, “as soon as I joined Squeeze, one of my first initiatives was to onboard Occupier. I’ve used Occupier with my last three firms, and I am a huge proponent of the system for all things lease administration and management. The value of having centralized, reportable lease data available and actionable for our franchisee operations is vital — Occupier truly makes that process so easy and seamless.” The first step to data centralization is lease abstraction.
“The lease abstraction services offered by Occupier are absolutely invaluable. I appreciate the speed at which Occupier abstracts data, it’s a testament to the power of the software and the team. All of which is incredibly important when you’re scaling a business — Occupier meets our pace and sense of urgency. By far, my favorite part of Occupier is the team, a dedicated group of people who work to understand your unique business needs, says Reyes.”
What Makes Occupier Stand Out
Several key capabilities make Occupier the ideal real estate lease management partner for emerging growth brands like Squeeze Massage:
- Trustworthy, up-to-date lease data
- Robust lease abstraction services
- User friendly interface for our team and partners
- Custom reports to empower expansion planning
- Modular functionality from site selection to lease accounting
- Dedicated Occupier customer support team
Occupier provides a centralized database that enables up-to-date details on every one of our leases. We can easily pull critical dates, lease clauses, and other vital information to help inform decisions, answer questions, and keep tenant responsibilities on track for our Squeeze franchisee operators. Standardizing our lease data provides the foundation to scale up sustainably and meet our expansion goals.
“Part of what drives the Feelgood Revolution is making communities better — believing that little things are big things and these little interactions can really have this ripple effect of greater good,” said Reyes.
With Occupier’s real estate lease management platform in place, Reyes can focus more time on Squeeze’s core mission of spreading wellness. Occupier is proud to empower the Feelgood Revolution as Squeeze Massage accelerates expansion.
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