Squeeze Massage Franchise Expansion Empowered by Occupier

Last Updated on March 26, 2024 by Morgan Beard

Empowering Franchisees with Occupier

As a franchise model, Squeeze Massage leans on Occupier to equip individual franchisees with real estate management and expertise. Kathrina Reyes, the Director of Real Estate & Development, says “I manage the real estate journey of our Squeeze franchisee partners — from site selection to opening shop in conjunction with our partners at SABRE and Sevan Multi-Site Solutions. Our franchisee operators are not real estate or construction experts, so we are empowering their leasing journey with the support of Occupier for lease management.” 

In order to quickly answer franchisees’ pressing lease questions around timelines, responsibilities, financials, and issues, Reyes leverages Occupier. “Real estate can be a real heartbreaker. Permitting is a wild card, construction can be a wild card, and unforeseen delays crop up during development. With Occupier I have the ability to support our franchisee operators and answer any lease provisions or critical data questions that they may have.”

Real Estate Expansion Planning

Squeeze Massage has an ambitious goal to open over 500 new locations in the next five years. To inform target markets and build viable expansion plans, Reyes leverages Occupier benchmarking data on average deal terms across different regions. 

“As an emerging brand, Occupier has been fundamental to our Squeeze franchisee expansion. Their lease management software is exceptionally user-friendly, customizable, and it plays a pivotal role in assisting with real estate decision-making. Our lease data is available at the click of a button.  Whether I need a quick glance at lease financials, or to grab the rent commencement date  to help inform a construction timeline decision, or even if I want to check a tenant vs landlord responsibility — I’m able to do so in a centralized, reliable place with Occupier.”

Reyes models rent, operating expenses, and construction costs to determine expansion feasibility and profitability per location. With key performance indicators anchored in accurate data, Squeeze can provide advisory real estate support to franchisees and strategically grow its physical footprint.

Lease Abstraction & Data Centralization

According to Reyes, “as soon as I joined Squeeze, one of my first initiatives was to onboard Occupier.  I’ve used Occupier with my last three firms, and I am a huge proponent of the system for all things lease administration and management. The value of having centralized, reportable lease data available and actionable for our franchisee operations is vital — Occupier truly makes that process so easy and seamless.” The first step to data centralization is lease abstraction.

“The lease abstraction services offered by Occupier are absolutely invaluable. I appreciate the speed at which Occupier abstracts data, it’s a testament to the power of the software and the team. All of which is incredibly important when you’re scaling a business — Occupier meets our pace and sense of urgency. By far, my favorite part of Occupier is the team,  a dedicated group of people who work to understand your unique business needs, says Reyes.”

What Makes Occupier Stand Out

Several key capabilities make Occupier the ideal real estate lease management partner for emerging growth brands like Squeeze Massage:

• Trustworthy, up-to-date lease data
• Robust lease abstraction services 
• User friendly interface for our team and partners
• Custom reports to empower expansion planning
• Modular functionality from site selection to lease accounting
• Dedicated Occupier customer support team

Occupier provides a centralized database that enables up-to-date details on every one of our leases. We can easily pull critical dates, lease clauses, and other vital information to help inform decisions, answer questions, and keep tenant responsibilities on track for our Squeeze franchisee operators. Standardizing our lease data provides the foundation to scale up sustainably and meet our expansion goals.

“Part of what drives the Feelgood Revolution is making communities better — believing that little things are big things and these little interactions can really have this ripple effect of greater good,” said Reyes. 

With Occupier’s real estate lease management platform in place, Reyes can focus more time on Squeeze’s core mission of spreading wellness. Occupier is proud to empower the Feelgood Revolution as Squeeze Massage accelerates expansion.